Billy Foster, PhD

Billy Foster

Clinical Assistant Professor of Economics at

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Quotations

If an error is possible, someone will make it. The designer must assume that all possible errors will occur and design so as to minimize the chance of the error in the first place, or its effects once it gets made. Errors should be easy to detect, they should have minimal consequences, and, if possible, their effects should be reversible. — Don Norman, The Design of Everyday Things (2013)

Posts Tagged ‘discount rates’

Recently, an interesting feature has been made available on many new jukeboxes. It charges customers a higher amount (usually double the regular cost) to hear selections immediately.

jukebox

This factor aims to take advantage of the diverse time preferences (what economists call discount rates) that exist among customers. Those who are more determined to hear songs now (and therefore pay extra) are said to have a relatively high discount rate, those who are more willing to wait have a relatively low discount rate.

Compared to the system of “first come, first served”, this is a downgrade for most consumers. Ideally, these additional fees would be transferred to individuals that were skipped to reimburse them for doing so. You can sense the inefficiency because jukebox makers can generate additional revenue by producing no additional service. They do this by pitting customers against each other, essentially accepting bribes to let some avoid waiting.

I do not suggest this system cannot produce better results, only that at a low price, it won’t, due to overuse. After a point, the more customers that use the feature, the worse are the results. Simply illustrated, the worst case scenario occurs when everyone has a high discount rate and pays extra for the option. This has the same result as if none of them do, but costs twice as much.

Will an option to skip someone’s song ever be offered? Jukebox owners would have opportunities to charge double and produce zero. Sounds like a cushy job to me.

A look at some kids asked to endure the pain that is patience.